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Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video Shows Great ROI
Video production is not yet the easiest nor cheapest task, yet it has the possibility to pay off big time. Online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
The good news is your videos don’t have to be perfect. It’s the content that matters! Users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. That being said, with more and more businesses embracing video the level of quality out there is getting competitive.
Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships.
Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
Effective marketing videos present your products in a conversational form. This creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. You’re more likely show up higher on Google if you have a video embedded on your website. Since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Make sure to optimise your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers a way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Video Appeals to Mobile Users
Video and mobile go hand in hand. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go your video audience keeps getting bigger and bigger. That being said, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.
Video Marketing Can Explain Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising. Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones.
Video Encourages Social Shares
Social networks encourage video content. YouTube is the second most popular social network in the world. However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.