The audio version of this blog is available here.
Your content. You know it’s got to be right to attract the audience you want. So, you’ve carefully crafted each phrase, published and what happens?
Nobody reads them. No comments, no tweets, no sharing.
Are you going to spend another 1000 hours, perfecting your writing? Don’t, the solution could be a lot easier than you think.
Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention. It just takes a few minutes to turn an overwhelming mass of text into a post that engages the reader and pulls them in.
- Use Line Breaks
There are few easier ways to make your content more readable.
Even complex content can be made more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph and keep them short — three or four sentences at most.
And try writing some paragraphs with only one sentence.
- Create Compelling Subheads
A great headline (and therefore a strong premise) is vital to getting readers to check you out in the first place. Strong subheads keep readers engaged, acting as “mini headlines” to keep them moving through the rest of your content and allowing them to choose when to dive a little deeper.
Once you’ve written your subheads, review them to see what readers/scanners will understand if they only read that part of your article. Is there a compelling story? Will they get the gist of your information?
- Use Bullet Points
- They draw your reader’s eyes.
- They’re an easily scannable way to present multiple points.
- They look different from the rest of your text, so they provide a visual break for your reader.
- “Deep Caption” Images.
Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing an image with a “deep caption.”
Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig into your whole article.
- Leave Links.
Internal links back to your own content will keep people on your site and reading your best material.
External links demonstrate that you’ve researched the topic and want to cite other experts.
Good content uses both to expand your reader’s understanding and add value.
- Helpful Highlighting.
Put important concepts in bold or italics, your reader will be able to scan through and pick out the info they want at a glance.
Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out.
- Use Numbers.
Think those numbered lists are tired? Think again, after all, you are reading this post!
Numbers are an effective way to make a post more inviting, capture and keep attention, and make the information more digestible.
You can often make a post more compelling just by numbering your main points. Give it a try.
- Check Your Formatting.
Once you’ve used subheads, numbers, bulleted lists, and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.
Does the reader get the gist?
Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn them into a reader?
GLProUK is a digital marketing agency based in London and Surrey fulfilling the digital content requirements of market-leading brands throughout the southeast of the UK, the US and beyond. Whether your vision consists of podcasts, graphic design or professional video and photography, GLProUK has the expertise and enthusiasm to help get your message out there.