Audio version of this blog available here.
Before we dive into talking about social media and digital management over the next couple of months within this series, we should start by addressing the fresh fears and concerns, especially with Facebook. We live in the post GDPR world where is data is power and our privacy is always in question, it’s already hard not to be constantly looking over your shoulder in a digital sense. Then this happened…
On Tuesday, we discovered that an attacker exploited a technical vulnerability to steal access tokens that would allow them to log into about 50 million people’s accounts on Facebook.
(Excerpt from Mark Zuckerbergs post announcing hack)
This was taken from a Facebook post from Mark Zuckerberg. On Tuesday September 25th, the Facebook engineering team discovered a security issue effecting almost 50 million accounts. There have been conflicting reports of the number ‘50 million’ as being incorrect and it being slightly lower or much higher.
We may not know full details but Facebook were rather open with early findings in their investigation. They shared information on the exploited vulnerability being code within Facebook that impacted the ‘view as’ feature, which enables people to see what their own profile looks like to someone else. This allowed them to steal Facebook access tokens which they could then use to take over people’s accounts. Access tokens are the equivalent of digital keys that keep people logged in to Facebook so they don’t need to re-enter their password every time they use the app.
This video from Guy Rosen, VP of Product Management explain the attack and the precocious Facebook took to fix the damage caused.
What happens now?
Facebook will continue to strengthen their security and we will continue to use it is the simple answer. There will always be uncertainly of data protection online, not just on Facebook. Facebook continues to grow with 1.32 billion daily users and 400 new users signing up every minute. There are 4.50 million businesses using Facebook pages, so love or hate the way Facebook has become very business heavy, it’s a very important tool that all businesses big or small should be utilising.
Love or hate Facebook, it’s an efficient marketing tool and with organic reach dimensioning you need to start putting an advertising strategy plan into place. What drives better results for your needs? A paid boosted post or a full-on Ad campaign? We’ll look at this in an upcoming blog from GLProUK.
Head of Digital Marketing at GLProUK
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